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Breaking Tradition: The Evolution of the Wedding Gown - Margo Stankova is Embracing Color, Style, and Individuality with a black wedding gown

  • Margo Stankova
  • Feb 20
  • 3 min read

The traditional white wedding dress has dominated bridal fashion for decades. However, as society changes, so does what brides want to wear. One designer leading this transformation is Margo Stankova, a talented artist from London. Her colourful and unique designs, especially her captivating black wedding gowns, are shaking up the bridal industry. Margo’s goal is to help brides feel like the stunning individuals they truly are.


She believes that wedding dresses should be about personal style, not outdated customs. Margo shares, “In the bridal market, I absolutely love colour.” This passion drives her to create dresses that not only look beautiful but also reflect the unique personality of each bride.


beautiful bride lifting her veil with luxury couture black wedding dress

A Historical Perspective


Weddings have a long history, and the gown has not always been white. The white dress became popular after Queen Victoria wore one for her wedding in 1840. Before that, brides typically wore their best dress, which was practical and often adaptable for future occasions. Margo draws inspiration from this history, advocating for contemporary brides to select gowns that align with their preferences instead of sticking to traditional expectations.


She believes that embracing personal expression in wedding attire is crucial in today's society. By incorporating vibrant colors and intricate layering, Margo crafts dresses that showcase each bride’s character and challenge old-fashioned bridal standards. For example, dresses in her latest collection blend rich blues and deep reds with flowing fabrics, offering a canvas for brides to express their true selves.

detail image of a beautiful bride with veil close up to black wedding dress couture embellishment

Crafting Individuality


Every aspect of Margo Stankova's gowns is thoughtfully selected to ensure a distinctive experience for brides. From luxurious silks to textured lace, each material adds to the gown's overall beauty and comfort. For instance, a gown may feature a satin base layered with delicate tulle, creating a unique dress that feels just as good as it looks.


Margo’s collections are more than just clothing; they are powerful expressions of individuality. In a market that often pressures brides to choose the traditional white gown, selecting a black dress serves as a bold statement of self. This modern approach allows brides to showcase their unique style while remaining comfortable and fashionable. A significant number of brides today, around 48%, are opting for non-traditional colours, a sharp increase from previous years.


side profile of a beautiful bride with veil close up to black wedding dress couture embellishment

Redefining the Narrative


As wedding fashion continues to shift, designers like Margo Stankova are creating pathways for brides to celebrate their authenticity through stunning personalized gowns. The rise of the black wedding gown marks a significant change in bridal fashion—it honours individual style while also emphasizing comfort and creativity.


Margo’s designs are not just about aesthetics; they empower brides to truly enjoy their special day. The layered fabrics and striking colours are a reflection of the new era in bridal wear. In a world where 75% of brides once felt pressured to choose a white gown, the movement towards colourful, individually crafted dresses is reshaping the future of weddings.


model wearing haute couture gown luxury black strapless wedding dress with embellishment

Margo Stankova Bridal black wedding gown

model wearing haute couture gown luxury black strapless wedding dress with embellishment by margo stankova

As we move further into the 21st century, it’s evident that the wedding dress is transforming from a symbol of tradition to a celebration of personal identity. Now is the moment for brides to embrace their narratives—boldly and without hesitation. Through Margo Stankova’s designs, individuality is trending in bridal fashion, and it has never been more exciting to express who you truly are on your special day.



Are you a bride-to-be or a wedding guest looking for the perfect dress that reflects your individual style and personality? Look no further than the luxe creations by Margo Stankova, a bespoke wedding dress designer based in London



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